Episodes
1. Episode 1
July 25, 2012
Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days.
2. Episode 2
August 1, 2012
This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.
3. Episode 3
August 8, 2012
This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.